Bloks
Design Intent to make this product was “Transform regular plywood blocks into something 'Playful' with the
help of an additional material”. Bloks is a range of desk organisers which converts your space into a
conversation starter.
-Raiza Khadheeja, Industrial Design, National Institute of Design, AP.
Project type - Collaborative Project
Role - Creative Director and Photographer
Process - This project began with ideation on photo types and angles to best showcase the product's
qualities. We aimed to highlight features that only emerge in the right context, telling the product's true
story. Warm lighting was chosen to create a cozy, inviting atmosphere, emphasizing the product's playful and
versatile nature while making it feel approachable and adaptable to different settings