Ithal
The Ithal Table, inspired by the plumeria Alba delicate petals of the flower, features three interlocking
units with curved lines and smooth edges, evoking the flower's gentle beauty. Each unit, crafted from 6 mm
plywood with precise kerf cuts, fits seamlessly together to form a sturdy and elegant table.
- Harsha and Prerna, Industrial Design, National Institute of Design, AP.
Project type - Collaborative Project
Role - Creative Director and Photographer
Process - This project focused on understanding the product and helping to present it in a desired
environment. We experimented with fun and colorful lighting, capturing detailed shots and close-ups that
highlighted the intricate aspects of the design. The goal was to convey how the product would be placed in a
specific setting, enhancing its structure and form within the space